Sevylor has been making inflatable water sport and recreation products for over 60 years and is one of the many brands under Coleman. When I first came to Coleman, Sevylor wanted to create a sub brand that purely focused on inflatable, standup paddle boards. What separated Sevylor’s boards from their competitors was their use of custom bright colorful designs, created for each board. I took inspiration from the vivid look of the paddle boards when designing branding material.